报告题目：Behavioral Economics versus Traditional Economics: Are They Very Different?
张国平教授为美国宾夕法尼亚大学(University of Pennsylvania)博士，已发表十余篇论文于著名的国际学术期刊，有四本财务金融学与微观经济学专著(三本中文，一本英文)，曾任台湾清华大学计量财务金融学系系主任(创系系主任)、经济系系主任、清大总务长。目前担任西安交大特聘教授；北京大学、日本筑波大学(Tsukuba University)、美国Rutgers, The State University of New Jersey等校客座教授，教授PhD, EMBA及MBA公司理财、金融工程、高级微观经济学等课程。
His recent new book: The Ownership of the Firm, Corporate Finance, and Derivatives: Some Critical Thinking, Springer, New York, 2015, clarifies the errors and misinterpretations in the literature.
Behavioral economics, notably developed by Daniel Kahneman, Amos Tversky and Richard Thaler, has found consistent and pervasive anomalies in common people’s daily behaviors. This paper has employed the concepts in traditional economics (e.g., choice, relative price, and opportunity cost) to analyze the anomalies found in behavioral economics. The results show that quite a few anomalies, such as preference reversal, isolation effect and sunk cost fallacy, do not exist. This is not to say that people always make rational choices. The findings of the paper conclude, however, that common people may not be as irrational as behavioral economists have suggested (in some situations, common people may act more like a rational economist).